1863 physician and chemist Dr.Pemberton develops “Pemberton’s French Wine Coca,”
1891 Asa Candler achieves sole ownership of the company, at a total cost $2,300.
1892 Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
1895 Coca-Cola is now drunk in every state and territory in the United States
1919 Candler sells The Coca-Cola Company to Ernest Woodruff and an investor group for $25 million.
1922 the Company pioneered the innovative six-bottle carton
1971 “I want to buy the world a Coke” marketing campaign begins

   Besides the fact that Coca-cola® Is WAY better than Pepsi® (and it pisses me off that you can only get Pepsi on campus) there is no other company in the world that markets and advertises a brand image better than the Coca-Cola Company. After all, what is advertising other than to sell you an image rather than a product. Coca-cola is actually credited for creating the modern image of Santa Clause with the red and white suite. If a brand image can change the image of an iconic figure then that brand has some power in the world. You can walk into peoples houses and they have rooms decorated in all Coca-Cola merchandise, advertisements, and gift shop memorabilia. Coke’s marketing is so good at hooking people that they decorate their houses with it. That’s crazy! Cola-cola is now sold in over 200 countries and is the worlds most recognisable commercial brand. Coca-cola’s marketing techniques led to it’s dominance of the worlds soft drink market. I think this shows the power that advertisement and marketing can actually have on the public.

   “In 1885, when Atlanta and Fulton County passed Prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a carbonated, non-alcoholic version of French Wine Cola. The beverage was named Coca-Cola because, originally, the stimulant mixed in the beverage was coca leaves from South America. In addition, the drink was flavored using kola nuts, also acting as the beverage’s source of caffeine. The first serving in 1886 cost US$0.05. Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose, whereas, in 1891, Candler claimed his formula (altered extensively from Pemberton’s original) contained only a tenth of this amount. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass, but in 1903 it was removed.” (Wikipedia.orgWikipedia.org/wiki/coca-cola)

   In 1985 Coca-Cola attempted to change the formula of the drink. Some believe that New Coke was invented specifically to respond to its commercial competitor, Pepsi. Most consumers preferred the taste of Pepsi to Coke. Pepsi had the advantage over Coke because it was much sweeter. Coca-Cola tinkered with the formula and created “New Coke”. People preferred New Coke to Pepsi and Old Coke, but this would change the image of Coca-Cola and it pissed off all of those people that decorated their houses in Coca-Cola stuff so Coca-Cola re-released the old formula under the name of Cola-Cola Classic and renames New Coke, “Coke II”.

   “As of April 2007, in Canada, the name “Coca-Cola Classic” has been changed back to “Coca-Cola” on its labeling on bottles and cans. According to a Coca-Cola customer-service representative, the word “Classic” has been taken off the cans, because “New Coke” is no longer in production, which eliminates the need to differentiate between the two. The formula has not been changed from Coca-Cola Classic.” (Wikipedia.org/wiki/coca-cola)

References: www.coca-cola.com

www.wikipedia.org/wiki/coca-cola